Brandon began his journey as a student of business administration and economics at the University of Texas in Austin. He was always curious about how money flows and how to tweak businesses to increase their revenue.

After he graduated, he realized that the heart of every business is marketing, because the more people you can reach, the more money you can make. And the more you understand your audience, the better products you can create.

Knowing this, Brandon decided to start freelancing as a copywriter on Upwork and Fiverr, where he ended up not only creating a high-converting copy but also changing his clients’ entire funnels. He learned that most entrepreneurs don’t even know how to read their data and how to grow their income.

Within a year, he was recruited as a copywriter at a famous marketing agency, where he wrote campaigns for major brands and thought leaders. And although he helped them scale, he felt that he wanted to do more.

Every time he wrote a new ad, he knew that his job was over after the client clicked on it, but he wanted to work on the entire sales process from the first click to the final sale.

That drive pushed him into doing CRO (Conversion Rate Optimization), where psychology meets data, and where every number tells a story.

Shortly after that decision, he became Copy Chief and Head of CRO for one of the largest online art education brands in the U.S., scaling them to 7 figures in revenue by optimizing their funnels, improving user flow, and using data-driven insights to continuously increase conversion rates.

From there, he started working with big-name companies in the most competitive markets, where a single percentage in conversions can mean millions in profit.

Today, he works with $50 million brands, scaling them to 9-figures in revenue.

And now, he’s going to teach you everything he knows inside NHB, so that you can scale your business too.