Charles Kirkland

The Scale Strategist and Google Ads Expert Behind Some of the Biggest Brands in the Game

The Scale Strategist and Google Ads Expert Behind Some of the Biggest Brands in the Game

The Scale Strategist and Google Ads Expert Behind Some of the Biggest Brands in the Game

The Scale Strategist and Google Ads Expert Behind Some of the Biggest Brands in the Game

The Scale Strategist and Google Ads Expert Behind Some of the Biggest Brands in the Game

  • GOOGLE ADS

    PAID MEDIA

    DATA OPTIMIZATION

    REVENUE SCALING

    MEDIA BUYING

    BRAND STRATEGY

    FUNNEL OPTIMIZATION

    AD ACCOUNT SCALING

    CMO STRATEGY

  • GOOGLE ADS

    PAID MEDIA

    DATA OPTIMIZATION

    REVENUE SCALING

    MEDIA BUYING

    BRAND STRATEGY

    FUNNEL OPTIMIZATION

    AD ACCOUNT SCALING

    CMO STRATEGY

  • BACKEND REVENUE

    UPSELL SYSTEMS

    TEAM TRAINING

    STRATEGIC ARCHITECTURE

    OFFER OPTIMIZATION

    CAMPAIGN SCALING

    MEDIA BUYER TRAINING

    GROWTH ENGINES

  • BACKEND REVENUE

    UPSELL SYSTEMS

    TEAM TRAINING

    STRATEGIC ARCHITECTURE

    OFFER OPTIMIZATION

    CAMPAIGN SCALING

    MEDIA BUYER TRAINING

    GROWTH ENGINES

  • GOOGLE ADS

    PAID MEDIA

    DATA OPTIMIZATION

    REVENUE SCALING

    MEDIA BUYING

    BRAND STRATEGY

    FUNNEL OPTIMIZATION

    AD ACCOUNT SCALING

    CMO STRATEGY

  • GOOGLE ADS

    PAID MEDIA

    DATA OPTIMIZATION

    REVENUE SCALING

    MEDIA BUYING

    BRAND STRATEGY

    FUNNEL OPTIMIZATION

    AD ACCOUNT SCALING

    CMO STRATEGY

  • BACKEND REVENUE

    UPSELL SYSTEMS

    TEAM TRAINING

    STRATEGIC ARCHITECTURE

    OFFER OPTIMIZATION

    CAMPAIGN SCALING

    MEDIA BUYER TRAINING

    GROWTH ENGINES

  • BACKEND REVENUE

    UPSELL SYSTEMS

    TEAM TRAINING

    STRATEGIC ARCHITECTURE

    OFFER OPTIMIZATION

    CAMPAIGN SCALING

    MEDIA BUYER TRAINING

    GROWTH ENGINES

A former math professor who cracked the marketing code

Here’s how Charles Kirkland scaled Dr. Berg to $52m a year using little-known secrets he developed over 26 years of experience

Here’s how Charles Kirkland scaled Dr. Berg to $52m a year using little-known secrets he developed over 26 years of experience

Here’s how Charles Kirkland scaled Dr. Berg to $52m a year using little-known secrets he developed over 26 years of experience

Charles started his journey as a well-respected professor, he was teaching math at a famous university. He had a great career, and he never actually planned to become a marketing legend.

Back in 1999, as he wanted to sell some barn and shed plans, he started getting into the world of marketing. When the technology wasn’t advanced, all he had was MS FrontPage 98, a basic shopping cart, and a duct-taped autoresponder he built himself.

But using his long-earned math skills and knowledge, he understood the patterns that everybody missed. Patterns that allowed him to have results others couldn’t achieve.

Out of the gate, when Charles published his first offer ever, he earned $10,000 in the second month. And while that was a great achievement, Charles got obsessed with the patterns he discovered.

He developed methods to optimize offers, to read data in a unique way, and to reach audiences that most people don’t even know exist.

Throughout his long marketing career, he worked in every market for some of the biggest brands in the game.

Charles has scaled Dr. Berg to $52 million a year, he took Launch Medical to $3.3 million a month in 90 days and worked on countless other offers across different niches and markets that went onto make millions.

Charles has become one of the most respected marketers in the world, with unique methods he developed and cracked over a long career that allowed him to grow businesses beyond their wildest dreams.

Today, he is the guy brands call when they want to scale to tens of millions.

And now, he’s teaching you everything he knows inside NHB.

Learn from the best

What Charles will teach you

What Charles will teach you

What Charles will teach you

  • The foundation

    Real-world strategy

    Automation

    Scaling

    Testing The Right way

  • The foundation

    Real-world strategy

    Automation

    Scaling

    Testing The Right way

Create free* NHB account

Real Results for the Biggest Businesses in the game

A 26-year career where hundreds of millions of dollars have been made

A 26-year career where hundreds of millions of dollars have been made

A 26-year career where hundreds of millions of dollars have been made

2016-Today

A Career Full of Wins

During his career, Charles applied his methods across countless markets and brands. He helped scale Dr. Eric Berg to $52 million a year, took Launch Medical from to $3.3 million a month in 90 days, and optimized campaigns for some of the biggest names in the game. This, along with all his other wins, made him widely known as one of the best marketers in the industry.

2016-Today

A Career Full of Wins

During his career, Charles applied his methods across countless markets and brands. He helped scale Dr. Eric Berg to $52 million a year, took Launch Medical from to $3.3 million a month in 90 days, and optimized campaigns for some of the biggest names in the game. This, along with all his other wins, made him widely known as one of the best marketers in the industry.

2005-2015

The Marketing Breakthrough

After discovering unique patterns and developing methods that nobody else knew, Charles cracked every angle of the ClickBank ecosystem. He became a top affiliate, a top vendor, and became known as the guy who can scale to tens of millions of dollars by seeing opportunities others couldn’t using Google Ads.

2000

Cracking the Code

Being a math professor helped Charles see patterns others missed, and what could have been a one-off win became an obsession. Charles started developing methods to optimize offers, read data in a way no one else did, and find audiences most marketers didn’t even know existed. His unique way of applying math to marketing set him apart from day one.

2000

Cracking the Code

Being a math professor helped Charles see patterns others missed, and what could have been a one-off win became an obsession. Charles started developing methods to optimize offers, read data in a way no one else did, and find audiences most marketers didn’t even know existed. His unique way of applying math to marketing set him apart from day one.

1999

From Zero to $10K Right Out of the Gate

Before “digital marketing” even had a name, Charles launched his first offer selling barn and shed plans using MS FrontPage 98, a duct-taped autoresponder, and a basic shopping cart. Using his math background, he spotted patterns others missed, which allowed him to succeed out of the gate and get his first offer to $10k.

1999

From Zero to $10K Right Out of the Gate

Before “digital marketing” even had a name, Charles launched his first offer selling barn and shed plans using MS FrontPage 98, a duct-taped autoresponder, and a basic shopping cart. Using his math background, he spotted patterns others missed, which allowed him to succeed out of the gate and get his first offer to $10k.

What you will learn in NHB

Latest trainings from

Charles

live calls

567

insights

352

What you will learn in NHB

Latest trainings from

Charles

live calls

567

insights

352

Your biggest breakthrough is right around the corner

5 growth challenges that Charles will help you solve

5 growth challenges that Charles will help you solve

5 growth challenges that Charles will help you solve

Glass Ceiling

Income Fluctuation

Low-Intent Keywords

Flawed Research

Broken Scaling Strategy

01

When nothing works and you’re stuck at the same income level

Charles will show you how to diagnose your business to know what blocks your growth, and what to do to break your glass ceiling as fast as possible. This might be because of your ads, marketing, team, management, or strategy. Charles will teach you how to grow to the next level.

Flat growth

stuck revenue

random results

tactical trap

owner bottleneck

01

Revenue flatlines and you can't break past your current level no matter what you try.

Charles teaches you to diagnose your growth engine and identify which lever – traffic, conversion or economics – is holding you back. Learn to create a plan to address bottlenecks and reignite momentum.

Learn every secret of the game

Courses from Charles

Courses from Charles

Who you'll learn from

The same strategies that built multi-million dollar companies — taught by the people
who created them.

Who you'll learn from

The same strategies that built multi-million dollar companies — taught by the people
who created them.

Nothing Held Back

You've Been Waiting A Long For This — Welcome Home — Everything Changes Today.

$1 verification required. Access NHB membership for free forever.

One Minute to Join. A Lifetime of Growth.

Here’s what happens once you step inside:

Today

Join & Get Verified

Secure your spot, meet the best players in the game, and start seeing every strategy and secret you’ve been missing.

7 days

Clarity Kicks In

Pinpoint the exact bottlenecks holding your business back, whether it’s weak messaging, a leaky funnel, or the wrong strategy. You’ll know exactly how to fix them.

30 days

Your First Wins

Now that you know what to do, it’s time to launch and optimize your funnels. Use our resources, templates, and feedback to make sure you’re going in the right direction, eliminate all the guesswork, and start winning.

90 days

You’re in a Whole Different Level

Things have clicked, you now know what’s working and what’s not. You know how to THINK about marketing, and you have all the support you need to start scaling.

Nothing Held Back

You've Been Waiting A Long For This — Welcome Home — Everything Changes Today.

$1 verification required.

Access NHB membership for free forever.

One Minute to Join.

A Lifetime of Growth.

Here’s what happens once you step inside:

Today

Join & Get Verified

Secure your spot, meet the best players in the game, and start seeing every strategy and secret you’ve been missing.

7 days

Clarity Kicks In

Pinpoint the exact bottlenecks holding your business back, whether it’s weak messaging, a leaky funnel, or the wrong strategy. You’ll know exactly how to fix them.

30 days

Your First Wins

Now that you know what to do, it’s time to launch and optimize your funnels. Use our resources, templates, and feedback to make sure you’re going in the right direction, eliminate all the guesswork, and start winning.

90 days

You’re in a Whole Different Level

Things have clicked, you now know what’s working and what’s not. You know how to THINK about marketing, and you have all the support you need to start scaling.

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Can I contribute or write for Nothing Held Back?

Not sure about something? Just ask us.

© Nothing Held Back 2025

All rights reserved

Questions?

We’re glad you asked

What is Nothing Held Back?

Who is the founder of Nothing Held Back?

What kind of content does Nothing Held Back provide?

Is the content on Nothing Held Back free?

Who is Nothing Held Back for?

How often is new content published?

Does Nothing Held Back offer one-on-one coaching?

Can I contribute or write for Nothing Held Back?

Not sure about something?

Just ask us.

© Nothing Held Back 2025

All rights reserved

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